Artificial
Intelligence is already in a dynamically evolving phase by revolutionizing
industries one by one. Advent increase in technology affects the business
strategies and operations.
AI holds a
huge potential in the field of digital marketing by providing a better customer
experience, targeted marketing and predictive analysis that gives a major
impact in obtaining high ROI to business.
AI and Digital Marketing
Marketers were hesitant
to incorporate artificial intelligence into their strategies. While with the
broad impact AI continues to be the important for business. Marketers witnessed
confidence by practical application. They observed that there is less confusion
with the application and reaped significant benefits.
Let’s
check out how AI
can impact digital marketing. What are the capable areas where AI
can tremendously boost digital marketing?
1.
Makes
Your Decisions Easier with Predictive Marketing
Want to
know how it works?
Here we
go! Whenever a user browses on internet new data is generated and that is
collected for AI analysis. The data which is obtained can reveal the
information like user needs and future actions. Based on this data marketing
can be optimized to get the most relevant information.
This
further reduces the sales-cycle work as the relevant information is handed over
to customers all at one go. The predictive campaigns can drastically reduce
customer research on the product. From the view of marketers, they can continue
to analyze the buyer through data and even make the customers back.AI-enabled
algorithms will have a huge impact and challenge the current ‘hotshots’ like
SEO. With AI powering chances of trends such as SEO, banner ads become
obsolete.
2.
Personalizing
the user experience
This is
the major breakthrough where AI can create a significant impact. The major
concept of a marketer in fact the belief of a marketer is customer is the king.
When it comes to digital marketing content is the king. So, if content
marketing strategy is aligned with artificial intelligence it could show the
ultimate impact. Based on data gathered such as customer interests, buying
behavior and especially on customer search, customized content campaigns can be
conducted.
Chatbots
are another example of AI interference which are designed to interact with the
customers. This would completely enhance the user experience. Traditional
chatbox and text communication will soon give away to a multi-dimensional approach
with sensory abilities such as voice and touch. It gives the complete virtual
experience as talking to a real person with consciousness.
Augmented reality,
will help user to make easy decision as they are able to perceive the product
even before purchasing. This will regulate a quicker response from the customer
and in turn generates the revenue.
3.
Using
image recognition to get maximum ROI
Image recognition was confined only to
identify the objects but with the emerging technology AI can assist to get the
complete information of an image. This can be used in various ways for various
sectors.
For Banking Sector for making the fastest
payment process and improve the customer security.
The social media outreach is more with the
images. According to the research the world population shares around 4 billion
images a day. Machine language software will look for images in social media
and compare it to a large image library to draw relation. AI will help to align the marketing
strategies in order to extract maximum Return on Investment.
Conclusion
Finally we can know much better than
we ever did. Artificial intelligence
will bring marketers and customers closer in the coming years. There will be a
mutual benefits to customers in better understanding of a product and marketers
have a better understanding of consumers. Artificial Intelligence acts as a
link between Customer and marketer.
With artificial intelligence as the
connecting link between them, it would be interesting to see how digital
marketing turns out in 2018.Predictive analysis will Optimize decision making, and
better sales-cycle. But this time both customers and brands would be on the
winning side.
Let’s
watch how marketers are going to use this Artificial Intelligence and multiply
their revenue.
No comments:
Post a Comment