‘A SEO AGENCY & A CLIENT’

HOW TO MAINTAIN A RELATIONSHIP BETWEEN  ‘A SEO AGENCY & A CLIENT’

It was a long and extensive process to find the right SEO agency to lead your charge into the digital marketing area. The most profitable relationships between agency and client happen when there is a team mentality, rather than a transactional mentality.

This Blog was somewhat inspired by one of the SEO clients.

We realized that the characteristics we’d look for in a great SEO client would not be things like “just listen to us and take our word for everything.” It would simply be a company that is really looking to build a long-term and worthwhile relationship with the agency. As you’ve hired us to do a very specific job, and we’re going to do everything we can to make sure we see successful results. However, greater success always comes when there is a solid, team foundation between the client and agency pushing things forward.

Some few ways to build better relationship between SEO Agency & clients

Ø Communicate about your goals

Communication is a shared street. You can tell your SEO team what you expect, but you should also listen to the things they have to say. They may be able to help you set some other goals that will have a direct and fast impact on your ROI.

Ø Be presently open-minded and transparent

We need to understand your business in great detail. This will help you to determine which strategies will be the most effective for your situation. As we will be open and clear about the strategies we are implementing so you know what is going on at any time in the campaign.

Ø Stay in touch

It’s important that you respond to communication from your agency in a timely manner. Otherwise, you may end up bottlenecking some of your potential progress or missing an important opportunity. Sending monthly reports which have all the important information relevant to your campaign sets the best strategies and develops a plan. The best relationships are built on trust, and you’re going to have to trust your agency to do their job.

Ø Treat your agency like a member of the team, not as an earning transaction

If you’re really treating your online marketing company like a member of the team, you’ll include them in the decision-making process of anything that involves your website, social media, or other marketing endeavors. You’ve hired your SEO team because of our skills and experience in this industry.

Ø Always remember that we both want the best conclusion

SEO is not just about rankings. It’s about conversion. It’s about incorporating social media. It’s about targeting the audience that is ready to make a purchase.

Relationships are never easy as it takes effort, there’s no easy way around it.

In this case, we have an agency and a client coming into the situation from two very different backgrounds. It’s going to take some time for personalities to mesh and for those entire little traits to appear so that you can work through them together. More than that one-sided relationship is going to fail. Each party has something to bring to this relationship, and when they come together and realize they can both contribute to the success of the campaign, that’s when you’ll see real changes happen.

The Goal of a Successful Client-Agency Relationship

The goal of this relationship on both sides is to meet your online marketing goals, work more efficiently, and develop an understanding and trust for each other. As a SEO agency, we are going to be doing our part to increase your rankings, streamline your website structure, and develop your social media presence. As our SEO client, we’re going to need to you participate in very specific parts of this campaign in order to keep things running smoothly.

How to be the most outstanding & understanding Client

Let’s be completely clear about the above statement. This isn’t about being a good client for our benefit. We’re not saying that clients have any obligation to interact with us in a certain way. We are saying that there are two sides to every equation, and the best clients know that when they bring something else to the equation, there is a much better chance to see positive results.

The continued success and growth of your company.

We find that one of the most common breakdowns in communication happen when a client insists that success can only come from ranking one or two specific keywords. The SEO Company will keep pushing the idea that overall traffic growth and increased conversion rate are far more important, but that’s not what the client wants to hear. They came into this expecting to pay start showing up higher in Google for specific terms. They’ve paid for those specific results and want nothing less.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing  http://www.imarks.in/category/digital-marketing/