The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

    Google Adwords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

    SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

    Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

    BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

    SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

    Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

    Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

    Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

    Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

    Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

    Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

    ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

    Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

    PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

    Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

 SEO  is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

For more info visit : http://www.imarks.in/searchengineoptimization.html

In what manner you can Target Various Keywords in one page?

In keyword research, the goal of identifying concepts rather than individual keywords. It’s a communal term for SEO (niche keywords). As “niche” is a set of related words or concepts that are essentially variants of the identical query.

You find with the variants of these niche topics using Keyword Explorer, Google Keyword Planner or any another tool, looking for the keywords with the best qualities. (Difficulty, Search Volume, Low competition, Opportunity, etc.)

By organizing the keyword research in this way, it conceptually aligns with the search logic of Google’s Hummingbird algorithm update. For that we then we dive into specific keyword variants to find opportunities where we can rank.

Why the answer for most sites is unquestionable when they optimize the page for multiple keywords.

If you want to develop a strategy of optimizing your website pages only for one keyword, this can lead to a couple of issues.  Making the search engine less likely to distinguish your unique value as to deliver it into SERP.

So how do you find niche keyword topics?

 Enter a relevant question into your search engine

Question-format search queries are great because they often generate featured snippets. Featured snippets are the little boxes that show up at the top of search results, usually displaying one- to two-sentence answers or a list. Recently, when featured snippets are displayed, there is commonly another box nearby showing "People also ask” This second box allows you to peer into the logic of the search algorithm. It shows you what the search engine thinks which are closely related to the topics.

Select the most relevant “People also ask” query

Take a look at those initial “People also ask” suggestions. They are often different variants of your query, representing slightly different search intent. Choose the one that most aligns with the search intent of your target user. What happens? A new set of three “People also ask” suggestions will populate at the bottom of the list that is associated with the first option you choose.

 Find suggestions with low-value featured snippets

Every “People also ask” suggestion is a featured snippet. As you dig deeper into the topic by selecting one “People also ask” after another, keep an eye out for featured snippets that are not particularly helpful. This is the search engine attempting to generate a simple answer to a question and not quite hitting the mark. These present an opportunity to keep the track of the ones you think could be improved. In the following example, see the Featured Snippet being generated by an article that doesn’t fully answer the question for an average user.

Analyze your list of words using a keyword research tool

With a nice list of keywords that generating featured snippets, plug the words into Keyword Explorer or your preferred keyword research tool. And just apply your normal assessment criteria for a keyword (usually a combination of search volume and competitiveness).

Apply the keywords to your page title and heading tags

Once you’ve tightened the list to set keywords you’d like to target on the page, the content team will work on generating relevant, valuable answers to the questions. Place your target keywords as the heading tags (H2, H3) and a concise, valuable description.

Quantity of niche keywords in your campaign

While your content writers are generating the content, you can update your baselining at your rank position for the keywords if you’re using in the heading tags. Add the keywords to your campaign and then label them appropriately. As using a label linked to the niche topic.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns

from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing http://www.imarks.in/category/digital-marketing/

Techniques That Works In Mobile App Store Optimization

App Store Optimization (ASO)

 

You are preparing to launch your mobile app for this you have a useful set of features like an intuitive user interface, a clear target audience, and a strong brand behind your success. App store optimization (ASO) is often misunderstood, everyone is trying to sell their unique formula to push mobile apps to the top of the heap. Unfortunately, it can be tough to gain the most from your optimization efforts.

We highlighted some important techniques to understand clearly, what works and what doesn’t when it comes to ASO.

ASO is different from other channels

The best practices for optimizing every channel with ASO is different for a few key reasons. For instance, analytics reporting from the app store is not as robust as other channels’ reporting systems, making it more difficult to understand the immediate and lifetime effects of any optimization efforts.

Misutilizing The Compelling Visuals in ASO

You can upload as many as screenshots in your app to the store. People tend to be very visual, this offers a huge opportunity for your brand. Nevertheless, many apps simply resort to providing screenshots of their company’s logos or login screens if not utilizing truly compelling images is a wasted opportunity for your app.

Immediate ASO Impact

Tracking the immediate impact with ASO this change, resulted in many additional quality downloads and active users, unfortunately, that’s just not the case, you aren’t receiving quality, real-time data on your downloads, it’s difficult to determine which changes have the most impact immediately. As a result, optimization can be extremely difficult to handle.

Lifetime Assessment Of ASO

It’s also difficult to understand the true lifetime value of your App store optimization. Perhaps, you have a strong feeling to change the resulted visibility for new downloads that will come from less-engaged users or from users whom you didn’t retain. More downloads aren’t beneficial in mobile app users they must be deleted within or after one week.

There are many opportunities for marketers to do things wrong with ASO.

Not Thinking About ASO

Many brands just launch an app, expecting it to be successful. Just because ASO is different does not mean that it is impossible. To compete successfully in the app store, you not only need to have a strategy in place but also strive to put your best foot forward every time.

It's compulsory to take User Feedback on ASO

Customer reviews play a huge part in ASO, if you’re not promoting your engaged users to provide feedback on your app, you’re missing out on key optimization opportunities. Prompting users, based on their actions, for instance, they’ve used certain app features or have returned to the app a specific number of times to tell you how they’re enjoying their experiences can provide you with useful feedback for improving your app as well as let others know what they can expect from your app.

Manual Testing Is Important In ASO

Providers swear that they can help you by testing your ASO, if you really want to understand what is happening and whether you’re garnering quality conversions, you have to work manually by digging through some data.

Conclusion

The single biggest mistake that marketers and brands make with regard to ASO is deciding to do nothing. You cannot become perfect user experiences or prompt user engagements if you don’t have a good number of users and you cannot obtain users if they can’t find you. Your sales funnel begins with app-store optimization so, make sure it’s not the last thing left on your to do so.

Mobile PPC Advertising Company in Hyderabad is an interactive tool for marketers in the online mobile space (iPhone/ Android Apps). Imarks use Modern Technologies, does SMS, Mobile Marketing.

For more info visit : http://www.imarks.in/mobileppcadvertising.html

How To Plan A Successful SEO Friendly Mobile Marketing Strategy?

Today there are 3 billion Smartphone subscriptions globally and access online content through their phones. There are a lot of scopes for marketers to make use of this piece of data, in their mobile marketing strategy. As mobile SEO is just not enough you need to go a step beyond SEO and that is user experience optimization. If the users don’t find your mobile presence any good, they will leave you for the better option. 

Some tips to win over your mobile audience and become their one and only selection.

1. Mobile optimized website

Create custom mobile landing pages to make the most of your mobile marketing, keep in mind to create separate custom landing pages for mobile which are well optimized. Keep the page design simple without added extras. Make it simple and consistent as you don’t require a copy of the desktop landing page so make sure you incorporate only the relevant elements in the mobile counterpart.

2. Remove unplayable content

If your mobile site contains content like audios, videos that are unplayable on mobile devices, it is better you remove them. Don’t make the users download audio video/audio players or licenses to play media on their phones, just to watch a piece of content. Use content which is playable on all mediums or use HTML 5 standards.

3. Work on page load time

A slow website is a major turn off for the users. It takes them seconds to decide if they want to stay on your website or not. You can increase your revenue by decreasing the page load time. This you can achieve by enabling browser caching, optimizing plugins and compressing resources.

4. Say no to pop ups

A common mistake that everybody does is making use of pop ups in a mobile website. We have seen ‘Download our app’ pop ups on almost every popular in e-commerce mobile website. These pop ups can be very annoying at times as they occupy the entire screen. Even Google does not support the use of such interstitials. A good practice is to use banners instead of pop ups.

5. Slow mobile web

Avoid broken script and images as your site requires a use of a lot of images and links, you need to constantly check if they are not broken. Use tools to check if your website is mobile friendly or not. Google constantly works to provide a wonderful user experience by finding broken links on sites.

6. Provide easy navigation

You will get no leading points for constructing a complexly linked website. You must try to keep navigation to the simplest. You should never give a tough time to the users for finding pages they want. Keep the categories organized and simple, so that it is easy to find the resources. Make sure all the important resources are clearly defined and reachable.

7. Local search optimization

Don’t forget to optimize your website for local searches by placing your business’s name, address and phone number in the Meta description. Optimize your pages for mobile search keywords as mobile search behavior is different from website behavior. Keep in mind to use analytics to measure all the activities and success or failure of a campaign.

8. Mobile User Experience Optimization

Make a scalable website to realize that your website will be accessible to a variety of mobile devices of different brands, different browsers, and most important different screen resolutions and make sure you incorporate scalable web design to provide the users a hassle free screen viewing experience on across all resolutions.

9. Add click to calls

If you want to take the user experience and usability to a next level, incorporate click to call buttons in your website’s contact us page. Click-to-call buttons are those by which will activate the user’s mobile phone dialer with the mentioned phone number so that the user doesn’t have to enter a number manually before placing a call.

10. Create quality content

Always strive to create compelling and unique content for your audience. Understand their taste and give them content which helps them in some way or the other. Don’t write long stories for mobile devices to fit the small screens, keep the content short and to the point.

These are the 10 most important points to design a mobile marketing campaign. Mobile user experience optimization isn’t a choice but a necessity. Don’t take it lightly. Increase your conversion rate with these 10 important points which will helpful for user experience for optimization tips for mobile.

Tell us what procedures have you taken to optimize your mobile presence? Drop in your comment or else

For more info visit : http://www.imarks.in/searchengineoptimization.html

How to Improve Your Social Media Channels For Maximum Online Visibility

 We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.

How To Optimize For Facebook

 Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.

If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it.

Facebook offers many different- different call-to-action button options which includes -

Sign Up

Book Now

Contact Us

 Play Game

 Watch Video

 Use App

 Shop Now

How To Optimize For Twitter

There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that are relevant for your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic.

Here are some helpful tools for using hashtag research-

 Tagboard

HashAtIt

How To Optimize LinkedIn

If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including a keywords relevant to your business or blog naturally.

How To Optimize Instagram

Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.

How To Optimize Google+

Google+ is often getting to much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessibly offers a section for relevant links to other web properties.  As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and sharing with your content on Google+ will help attract more attention to your content and it help you to take up more space in the search results.

How To Optimize Pinterest

Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and make Pinterest profile to public so search engines which can be find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.

How To Optimize YouTube

YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips -

Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website

What did you want to say about Social Media Optimization?

The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results. Click here to learn more about Digital Marketing http://www.imarks.in/category/digital-marketing/

Get Certify Your Business Idea with Digital Marketing

Get Certify Your Business Idea with Digital Marketing

Think you might have a ton of dough business awareness that you want to display to the world. We have all heard or seen of failed business stories where tons of dough have been spent to design and build the company, only to receive little tug and it eventually sighs off. As it wouldn’t have been an ample of an affordable and quick way to validate the business awareness.

To find out if customers were actually going to buy your product or you’re engaged before you proceed with all the investment of time and money to harvest it?

This problem can be solved with digital marketing with the help of using online techniques and tools, you can validate your idea with your target market to gain response about their likings.

1. Validate your business idea with Analyze Demand

Start your validation process by analyzing your demand, then take a step back to use these digital marketing tools to get validation of your business concepts. It might be the number of potential customers for a product or services, or if in case of a market is growing or dwindling.

2. Validate your business idea to Perform with Keyword Analysis

The Google Keyword Planner tool can help you assess the demand based on the search volume of a certain product for your business uniqueness. Get people interested in your idea. When you know that there is a plea of people wanting your product, which it is already ratified online, then you can start delivering your products or services.

3. Validate your business idea to Evaluate and Improve Your Results.

In this validation process is just re-examining your results and improving the process if there is a need to. Analysis your analytics to see if people are clicking your keywords, or if people are leaving their emails on the landing page. If you anytime want to set up a new Adwords campaign with different headlines you can do it and keep your eye onto the campaigns and watch it if you get better traffic results. If you feel it is working well, you can always scale up your budget to get more traffic.

Validate your business idea with these THREE Conclusion

These three easy ladders, will help you to get logicality to get validation of your business idea from your customers, who may already be interested in your products or services. These procedures do not take a lot of time to execute, and might save you from glut of surplus in your idea.