Trending: Google AdWords is now Google Ads

Trending: Google AdWords is now Google Ads

Recent update: The Senior vice president Sridhar Ramaswamy who leads Google's ads, explained about the rebrand.He said the reason behind the rebranding is the company has been getting constant feedback over the past few years.

As Google has acquired new ad products, to get leads it has become more complex over the past two decades. This made advertisers, agencies and publishers hard to recognize and select the appropriate google product for their needs. With the point of rebranding, it helps in locating “where we want the product to go"

Along with the latest trends of rebranding, Google is also coming up with new solutions that simplify its advertising offerings.

Going ahead, Google's ad products will be segmented into three major brands.

1. Google AdWords is now Google Ads

2. Google Marketing Platform (A combination of Double Click advertiser products and Google Analytics 360)

3. Google Ad Manager

Let's know what are these three major changes and its impact

1.                       Google Ad Words is now Google Ads

       

Firstly, whether it's a search ad, display ads, app ads or YouTube video ads etc., this serves as the front door for advertisers to buy on all google surfaces.

Google is also laughing something new as smart campaigns, which is a default mode for advertisers. It allows advertisers to identify the actions based on priorities whether store visits, purchases or phone calls. With the use of machine language the images, texts are optimized and drive to respective actions.

2.                       Google Marketing Platform

Google Marketing Platform assists to plan, buy, measure and optimize digital media all in one place.

Dan Taylor Managing Director for platforms said about the Google Marketing Platform as it helps in growing need for collaboration.

The Marketing Platform adds a new integrations centre. Unifying DoubleClick and Analytics 360 as a single platform has come for the advertisers who were integrating the two products on their own.

3.                       Google Ad Manager

The Final Change unifying DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) has been a three-year process. Jonathan Bellack, the director of product management for publisher ad platforms said Now, “marketer demand for addressable advertising has moved us to a place where all buying will be programmatic,”

 

Google Ad Manager will assist publishers to monetize at all the new places where people are engaging. For example live streams, connected TVs, Accelerated Mobile Pages (AMP), and platforms like YouTube and Apple News, Bellack explained.

The Blend Of Blockchain And Artificial Intelligence

The Blend Of Blockchain And Artificial Intelligence

Blockchain and artificial intelligence are two major technologies that regulate the pace of innovation and introduce a radical shift in every industry. Blockchain brings the major transformation in the financial sector. In fact, the companies are going for a test approach especially the banking sectors towards the blockchain technology.

If we compare the other centralized technologies blockchain makes the work safer, smoother and transparent. 

While there is a much impact on the financial sector but blockchain can also play an important role in the development of Artificial Intelligence (AI). In general, every technical aspect has its own degree of complexity as well as business implications but the combined use of the two may be able to create the entire technological and human paradigm from scratch.

Depending on who can access and verify the information stored on it, there are many potential ways to use a blockchain, apparently, there are varying levels of security and transparency. 

Ultimately, it is a way of recording data, transactions, and information in a more decentralized way. AI or machine learning, on the other hand, operates on a centralized, closed system, accomplish its task.

    Decisions made by AI algorithms are increasing. Those results are being utilized, and they are still being audited by humans to ensure the accuracy of those decisions. That verifies the efficiency of ongoing machine learning. This is a tedious task, as enormous amounts of data are fed into AI algorithms. Sifting through each decision point becomes complex.

Here the auditing process becomes greatly simplified by recording each of these points on the blockchain, making it more secure and easier to assess. The complete and transparent view into the decision-making process of AI technology is an important step in validating AI’s usefulness. This can be safely stored on the blockchain, yet still accessed by AI decision-making processes as necessary.

Let’s check out an example of the healthcare industry: 

There is a mutual understanding, where technology includes safely storing medical records and checking them against current best practices to make the most accurate diagnoses and treatment plans possible. It reduces a lot of human work.

When comes to the part of the entertainment, machine learning will help in suggesting the next best enjoyable video to be watched. With the help of blockchain, our preferences and viewing history can be kept safe. Work is made easier and convenient with artificial intelligence algorithms.

Combined abilities of blockchain and AI will allow maximizing benefits. The possibilities are endless with the recently developed innovations of AI and Blockchain.

Artificial Intelligence A Major Digital Transformation in 2018.

Artificial Intelligence A Major DigitalTransformation in 2018.

 Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.

AI holds a huge potential in the field of digital marketing by providing a better customer experience, targeted marketing and predictive analysis that gives a major impact in obtaining high ROI to business.

AI and Digital Marketing

Marketers were hesitant to incorporate artificial intelligence into their strategies. While with the broad impact AI continues to be the important for business. Marketers witnessed confidence by practical application. They observed that there is less confusion with the application and reaped significant benefits.

Let’s check out how AI can impact digital marketing. What are the capable areas where AI can tremendously boost digital marketing?

1.                        Makes Your Decisions Easier with Predictive Marketing

Want to know how it works?

Here we go! Whenever a user browses on internet new data is generated and that is collected for AI analysis. The data which is obtained can reveal the information like user needs and future actions. Based on this data marketing can be optimized to get the most relevant information.

This further reduces the sales-cycle work as the relevant information is handed over to customers all at one go. The predictive campaigns can drastically reduce customer research on the product. From the view of marketers, they can continue to analyze the buyer through data and even make the customers back.AI-enabled algorithms will have a huge impact and challenge the current ‘hotshots’ like SEO. With AI powering chances of trends such as SEO, banner ads become obsolete.

2.                        Personalizing the user experience

This is the major breakthrough where AI can create a significant impact. The major concept of a marketer in fact the belief of a marketer is customer is the king. When it comes to digital marketing content is the king. So, if content marketing strategy is aligned with artificial intelligence it could show the ultimate impact. Based on data gathered such as customer interests, buying behavior and especially on customer search, customized content campaigns can be conducted.

Chatbots are another example of AI interference which are designed to interact with the customers. This would completely enhance the user experience. Traditional chatbox and text communication will soon give away to a multi-dimensional approach with sensory abilities such as voice and touch. It gives the complete virtual experience as talking to a real person with consciousness.

Augmented reality, will help user to make easy decision as they are able to perceive the product even before purchasing. This will regulate a quicker response from the customer and in turn generates the revenue.

3.                        Using image recognition to get maximum ROI

Image recognition was confined only to identify the objects but with the emerging technology AI can assist to get the complete information of an image. This can be used in various ways for various sectors.

For Banking Sector for making the fastest payment process and improve the customer security.

The social media outreach is more with the images. According to the research the world population shares around 4 billion images a day. Machine language software will look for images in social media and compare it to a large image library to draw relation. AI will help to align the marketing strategies in order to extract maximum Return on Investment.

Conclusion

Finally we can know much better than we ever did.  Artificial intelligence will bring marketers and customers closer in the coming years. There will be a mutual benefits to customers in better understanding of a product and marketers have a better understanding of consumers. Artificial Intelligence acts as a link between Customer and marketer.

With artificial intelligence as the connecting link between them, it would be interesting to see how digital marketing turns out in 2018.Predictive analysis will Optimize decision making, and better sales-cycle. But this time both customers and brands would be on the winning side.

Let’s watch how marketers are going to use this Artificial Intelligence and multiply their revenue.